Design-Led Thinking @ Catalyst Foundry

Catalyst Foundry has provided a unique opportunity to work with a team of proven engineers, design and product experts across multiple projects simultaneously. My focus has been leading the product ux, design and research group to explore over a dozen different ideas in rapid design sprints. Inspired by best practices evangelized by Google Ventures, IDEO and Stanford d.School, I formulated our process of early concept validation through user stories, design prototyping, research interviews and analysis. I also work with each idea generator and product manager to coalesce a concept into a compelling story and pitch presentation.

Once we’ve got “something”, the real fun begins — iterative design, build and test — launch and repeat with real users.

We’ve explored concepts in areas including:

Just a few of our products:

 
Outta: Make & Discover Virtual Spaces

Outta 1.0 App

Just in time for augmented reality to hit mainstream, Outta lets you add filters, animated stickers, photos, GIFs, and messages in the real world to share with friends and others.

 
 
Crossroads: Find Your Team

Crossroads App

For players of the popular games Destiny, Overwatch and League of Legends, there is no slicker Team Finder app out there with this level of raid scheduling and management.

 
 
Frienduel: Predict & Battle

Frienduel App

Frienduel lets you compete with friends by predicting outcomes of upcoming events in sports, pop culture, business, music, entertainment, and more. If you can out predict them, you win. Simple.

 
 
Vibe: Location-based Sentiment

Vibe App Concept

Vibe uses sentiment analysis to measure and evaluate locations based on “positivity” rather than “activity”. With a live visual feed, users can check and compare the vibe of different areas.