I co-created and lead Catalyst Foundry, an internal incubator at Verizon, where I work with a team of proven engineers, design and product experts across a portfolio of projects simultaneously in a startup studio model. I implemented the ideation framework and agile development process for a team of 25 that resulted in launch of 5+ seed-funded products in the first year.
My focus has been leading product design to explore and prioritize dozens of different ideas via rapid design sprints. Inspired by best practices evangelized by Google Ventures, IDEO and Stanford d.School, I drive a process of early concept validation through user stories, design prototyping, research interviews and analysis. I also work with each idea creator or product manager to coalesce a concept into a compelling story and pitch presentation.
Once we’re on to “something”, the real fun begins: iterative design, build and test — launch, measure and get feedback from real users.
We’ve explored concepts in areas including:
Just a few of our products:
Just in time for augmented reality to hit mainstream, Outta lets you add filters, animated stickers, photos, GIFs, and messages in the real world to share with friends and others.
Frienduel lets you compete with friends by predicting outcomes of upcoming events in sports, pop culture, business, music, entertainment, and more. If you can out predict them, you win. Simple.
Vibe uses sentiment analysis to measure and evaluate locations based on “positivity” rather than “activity”. With a live visual feed, users can check and compare the vibe of different areas.
EnjoyCal is a centralized digital family planner that provides synced calendars, photos, weather, traffic and todo lists. The lightweight internet-connected touchscreen easily mounts on a wall.