i.am+ is a lifestyle brand by visionary entrepreneur will.i.am that meets at the intersection of technology and fashion.
I produced all requirements, user stories, wireframes, and API specifications for the app and back-end platform of the first product — a mobile photography app that paired an iPhone with i.am+ branded camera hardware accessories.
Working with an international team in Singapore and San Francisco, we developed the hardware, platform, and mobile app in less than 6 months. We debuted the products at CES and launched an exclusive pop-up store within Selfridges in the UK.
The platform and API served as the foundation for future i.am+ products and services.