The mission of Litterati is to eradicate litter from the planet. The community is making a difference around the world, one piece at a time.
Working closely with Founder, Jeff Kirschner, I have been contributing to product strategy and design since Litterati’s inception. Check our Jeff’s recent TedTalk. The idea started out by leveraging Instagram with a social hashtag campaign.
Once Litterati engagement began growing worldwide, we learned the most important needs by interviewing active power users: ability to quickly and easily take a lot of photos during a “litter walk” and batch upload the photos when back on a wi-fi connection. We used these insights to design and launch the MVP mobile app on iOS — now used by an engaged community in over 100 countries. An app for Android and a new global map was launched just in time for Earth Day.
Our roadmap includes additional social features, more robust mapping visualization and reports, and data integration for partners.
Data analysis on hundreds of thousands of pieces of litter collected is being used for applications such as: educational curriculums for schools, identification of litter hot spots in cities and working with environmental organizations to determine the litter impact on waterways and communities.
Join the Litterati.