Our team’s mission was to envision, design and build internet services to create and drive new B2B revenue streams for Verizon. Development ranged from core low-level capabilities to innovative consumer-facing web and mobile apps.
Core capabilities developed include:
After design, architecture and launch of several core capabilities, we began ideation of consumer experiences that could utilize one or more of the capabilities. We developed several proof-of-concept services and fully realized apps, including:
Opportunity: As mobile phones have become the center of our digital lives, carriers have an opportunity to provide new value to customers.
A key insight derived from direct qualitative user research is that consumers place high value on convenience and will trust a service with their personal information and data provided they have control and transparency.
I was the lead Product Manager and evangelist for Mobile Connect — a simple, secure mobile identity-based login service that provided a win-win scenario for businesses and consumers.
While reducing disengagement and lost transactions, the service also provides consumer control over who has access to specific information and the ability to revoke access. A secondary benefit: eliminate risky consumer practices of using simple passwords or using the same password for multiple sites or apps.
Challenge: How to differentiate a new consumer app targeting millennials in a crowded mobile video space?
Armed with extensive research of video watching behaviors and cord-cutter interests that we gathered from interview subjects in San Francisco, Seattle, Boston and Dallas, we set out to create a new social video experience.
I led the Research, UX and Design team that developed new features, produced and tested dozens of design iterations and interaction prototypes as we built apps for iOS and Android that combined short-form video consumption, social clip sharing and live chatting with friends.
What we learned from Watchat influenced other Verizon media and messaging app roadmaps.