Dipdive was defined as a “Lifestyle Engine for Music, Arts, Action & More” – home to a variety of creative content, artists, and social causes.  The social network and content publishing platform was the concept of visionary entrepreneur, will.i.am.  I worked directly with will.i.am and the executive team on product and content strategy.  Dipdive hosted several original web series and debuted notable videos including the Yes We Can song; one of the most viral and influential videos of all time.

Dipdive Promo
Yes We Can - Barack Obama (will.i.am and friends)
Techdips on Dipdive by BlackBerry

I led development and day-to-day operations of the platform by directing 10+ project managers, content creators, and designers on web and mobile UI for platform functionality and in-house content experiences, as well as community outreach and social media efforts.

In addition to the consumer-facing website and apps, we developed the entire administration portal and content management system, including variable user rights for content creation, review, and publishing.  I co-managed a 20+ engineering and QA team in Silicon Valley and the Netherlands on prioritization of new features, support and maintenance on a 3-week sprint release cycle.

Dipdive Website and Tablet

I contributed to the cash-flow positive bottom line by managing over 25 content partners to successfully launch original content and live stream events.  Brand sponsors included BlackBerry, Bacardi, Virgin, Sports Illustrated, Under Armour, and Nivea.

Dipdive - Adriana Lima DipTrax
Dipdive - World's On Fire
Dipdive at Coachella