LOOKING TOWARDS THE FUTURE @ I.AM+

i.am+ is a lifestyle brand by visionary entrepreneur will.i.am that meets at the intersection of technology and fashion.

I produced all the requirements, user stories, wireframes, and API specifications for the platform of the first product, a mobile photography app that pairs an iPhone with i.am+-branded camera hardware accessories.

Working with an international team in Singapore and San Francisco, we developed the hardware, platform, and mobile app in less than 6 months.  We debuted the products at CES and launched an exclusive pop-up store within Selfridges in the UK.

The platform and API were the foundation for future i.am+ products and services.